UX/UI | Shop by Room Experience
NBF
A visually driven shopping experience that lets business furniture buyers see products in a real space.
A visually driven shopping experience that lets business furniture buyers see products in a real space.
Shop by Room introduced a new way to shop NBF: instead of searching category by category, users explore styled room scenes and shop the products inside them. Built in partnership with the marketing team, whose scene photography became the foundation of the experience, it helps buyers picture how furniture works together in a space before they commit.
Shop by Room introduced a new way to shop NBF: instead of searching category by category, users explore styled room scenes and shop the products inside them. Built in partnership with the marketing team, whose scene photography became the foundation of the experience, it helps buyers picture how furniture works together in a space before they commit.
Shop by Room (SBR) introduced a new way to shop on NBF website. Instead of searching products by category, users can explore styled room scenes and shop the products inside them. Built in partnership with the marketing team, whose scene photography became the foundation of the experience, SBR helps users visualize how furniture can come together in a real space increasing their confidence in their purchasing decisions.
2x AOV
2x AOV
In the first six months live, the average AOV was double the amount for converted users who who engaged with 'Shop by Room' on their shopping journey.
In the first six months live, the average AOV was double the amount for converted users who who engaged with 'Shop by Room' on their shopping journey.
I designed the experience from concept through launch, as my first major project with NBF. That included tagging the products featured in each scene and shaping the interactions so browsing a room felt natural on both desktop and mobile.
I designed the experience from concept through launch, as my first major project with NBF. That included tagging the products featured in each scene and shaping the interactions so browsing a room felt natural on both desktop and mobile.
I designed the experience from concept through launch, as my first major project with NBF. That included working closely with the dev team to understand real possibility vs unrealistic potential, designing the UI across all screen sizes, conducting user testing (via Lyssna) for quick and real feedback for beneficial iteration, coordinating with dev the build-out and acceptance criteria for the initiative, and constructing the rooms and tagging the products featured in each scene for live deployment.
I worked closely with the development team throughout implementation to make sure the design translated accurately and performed well across devices. Seeing products in context helps shoppers feel confident in their choices, and that confidence shows up in the size of their orders.
I worked closely with the development team throughout implementation to make sure the design translated accurately and performed well across devices. Seeing products in context helps shoppers feel confident in their choices, and that confidence shows up in the size of their orders.
Say hey, I don’t bite
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Say hey, I don’t bite