UX/UI
Southeast Toyota
Regional vehicle-shopping experience for Toyota buyers.
Regional vehicle-shopping experience for Toyota buyers.
Toyota Southeast helps shoppers explore vehicles, compare features, and connect with local dealers through an intuitive online browsing experience.
Toyota Southeast helps shoppers explore vehicles, compare features, and connect with local dealers through an intuitive online browsing experience.
I co-led the redesign of core shopping flows—including Vehicle Finder, Feature Finder, and Search Results—to make it easier for users to browse models, understand feature differences, and take the next step toward a purchase. Through user flow analysis and structural improvements, I simplified navigation and reduced friction across both desktop and mobile.
I co-led the redesign of core shopping flows—including Vehicle Finder, Feature Finder, and Search Results—to make it easier for users to browse models, understand feature differences, and take the next step toward a purchase. Through user flow analysis and structural improvements, I simplified navigation and reduced friction across both desktop and mobile.
Beyond UX updates, I contributed to the creation of a flexible design system to improve consistency and support faster future iterations.
Beyond UX updates, I contributed to the creation of a flexible design system to improve consistency and support faster future iterations.
The success of this initial work led Toyota to expand the scope into a full site redesign, transitioning from isolated flow updates to a complete modernization of the end-to-end experience.
The success of this initial work led Toyota to expand the scope into a full site redesign, transitioning from isolated flow updates to a complete modernization of the end-to-end experience.
Say hey, I don’t bite
Great design happens in good company.
Say hey, I don’t bite
Great design happens in good company.
Say hey, I don’t bite